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Running your business with AI has never been easier.

One place for everything you need. Your apps and your information together, an agent that automates the busywork, and a team that gets your people up to speed. All for less than you're already paying for software.

No complex roadmaps. No multi-month projects. No dev pipeline. Just your business running with AI, in a few easy steps.

From $0/mo. Pro is $30 per user per month.

Watch Generic workToday
  1. Client call summarizedNorthfield kickoff · 4 decisions
    9:40 am
  2. Follow-up draftedReady for you to send
    9:42 am
  3. Project createdNorthfield change program · 12 tasks
    10:15 am
  4. Proposal deck drafted10 slides, in your brand
    1:30 pm
  5. 6 hrs loggedNorthfield, Acme
    5:30 pm

Sample

Why firms and agencies switch to Generic

  • Every app you need to run your business

    Transcribe, Speak, Tasks, Slides, Write and more for your everyday work. New apps are added every month.

  • One license covers it all

    Every app is included, plus every new one we add. No add-ons, no extra cost.

  • Works with the tools you already use

    Connect your existing tools and data, so all your information is in one place. Keep what you like, drop what you don't.

  • An AI agent that does the work

    Ask in plain words. It works across all your apps and tools for you.

  • Zac from Human Agency in office hoursOffice hours

    Real people to help your team

    Office hours, webinars and newsletters for every paid user, so everyone learns AI together.

  • Need an app we don't have? We'll build it.

    Tell us what you need and we'll build it for free. Our users set our roadmap.

How it works

  1. 01

    Bring your firm together.

    Generic connects to the tools you already use, so everything that lives across them comes together in one central hub. Whatever you choose, Generic becomes the single command center for your whole firm.

    • Connect everything: connect all your existing tools and easily bring everything over to Generic.
    • Replace what you don't need: cancel the apps you no longer need. Generic's built-in apps take their place.
    • Keep what you love: keep the tools you want to keep. Generic keeps working with them.
    Book a demo
    Setup
    • Amazon S3
    • Anthropic
    • Asana
    • Microsoft
    • Bluesky
    • Facebook
    • Figma
    • Plaid
    • GitHub
    • GitHub Copilot
    • Gmail
    • Otter
    • GoDaddy
    • Google
    • Google Calendar
    • Google Contacts
    • Google Drive
    • Google Gemini
    • Google Search Console
    • xAI Grok
    • Greenhouse
    • HubSpot
    • Instagram
    • DeepSeek
    • Linear
    • LinkedIn
    • Namecheap
    • Cursor
    • Notion
    • OpenAI
    • PostgreSQL
    • ZoomInfo
    • PostHog
    • QuickBooks
    • Salesforce
    • Instantly
    • Sentry
    • Slack
    • Stripe
    • Apollo
    • Supabase
    • TikTok
    • Toggl
    • X
    • YouTube
    • Amazon S3
    • Anthropic
    • Asana
    • Microsoft
    • Bluesky
    • Facebook
    • Figma
    • Plaid
    • GitHub
    • GitHub Copilot
    • Gmail
    • Otter
    • GoDaddy
    • Google
    • Google Calendar
    • Google Contacts
    • Google Drive
    • Google Gemini
    • Google Search Console
    • xAI Grok
    • Greenhouse
    • HubSpot
    • Instagram
    • DeepSeek
    • Linear
    • LinkedIn
    • Namecheap
    • Cursor
    • Notion
    • OpenAI
    • PostgreSQL
    • ZoomInfo
    • PostHog
    • QuickBooks
    • Salesforce
    • Instantly
    • Sentry
    • Slack
    • Stripe
    • Apollo
    • Supabase
    • TikTok
    • Toggl
    • X
    • YouTube
    ConnectionsSettings
    • Gmail
      Connecting…
      Connected
    • Google Drive
      Connecting…
      Connected
    • Slack
      Connecting…
      Connected
    • HubSpot
      Connecting…
      Connected
    • Notion
      Connecting…
      Connected
    5 connected60+ more available
  2. 02

    Run your day in the apps.

    Meetings, proposals, projects, docs and hours, in apps built to work together.

    • Transcribe for client calls, Speak for dictation (Mac)
    • Slides for proposals and workshop decks, Write and Files for documents
    • Tasks for engagements, Time for hours by client

    Using HubSpot or Salesforce? Keep it connected until CRM launches.

    Book a demo
    Your apps
    • Agent
    • Transcribe
    • Speak (Mac)
    • Slides
    • Write
    • Files
    • Tasks
    • Time
    • Chat
    • Websites
    • Forms
    • Brands
    • Domains

    Coming soon

    • CRM
    • Pipelines
    • Engage
    • Accounting
    • Spend
    • Sign
    • Recruiting
    • Calendar

    13 apps live today, with more added each month.

  3. 03

    The agent does the work.

    Tell it what you need in plain words. It works across your apps and shows you what it did.

    • Proposal decks built from your notes
    • Hours logged and invoices drafted for your approval
    • Documents drafted in your voice
    Book a demo
    Agent
    Agent
    Build a proposal deck for the Northfield program from our notes, and log this week's hours.
    Working across Write, Slides and Time

    Done. Here's what I did:

    18.5 hours logged to Northfield
    Invoice drafted for your approval
    Northfield proposal10 slides · Draft
    Open

Every app. One license.

Pay as you go

Try it first

$0/mo + usage

Try everything. Pay only for what you use.

  • 1,000 credits a month included
  • Limited to 5 people
  • Every app
  • An AI agent across all your data and apps
  • Connectors
  • Top-ups never charged automatically

Pro

For your whole firm

$30/user/mo + usage

Run your work on Generic.

  • 5,000 credits per user each month
  • Unlimited users
  • Every app, plus every new app
  • 50% off extra credits
  • See your exact usage
  • MCP access
  • Live office hours, webinars and education resources
  • Set our roadmap

Enterprise

We also offer

$50/user/mo+

Roll AI out across your whole organization.

Everything in Pro, plus:

  • SSO and admin controls
  • Admin usage limits per organization or per user
  • Private office hours, trainings and webinars at larger sizes
  • Security add-ons: SCIM, audit logs, DLP, data residency and more
  • Platform add-ons: dedicated tenancy, priority support, a named success manager, implementation

Need more hands-on help?

For bigger rollouts or specific AI initiatives, Human Agency's team works alongside yours, billed by the hour:

  • Support for the AI tools you've built. We host, maintain and support them, and get them from 70% to done.
  • Tech, business and security audits with clear recommendations.
  • Custom trainings from private office hours to video and in-person sessions.
  • Custom products we build and maintain for you, and you own.
  • AI consulting to help your business thrive.
Talk to our team

Book a demo

See Generic with your firm's real work. We'll walk you through it and answer your questions.

Book a demo

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Built by Human Agency

Built by people who give a damn.

For more than 10 years, Human Agency has helped organizations from startups to the Fortune 1000 put technology to work. Generic is everything we've learned, in one platform.

  • 10+ yearsof consulting and building technology
  • 100,000+people trained on AI
  • Startups to the Fortune 1000and every size in between

We put our money where our mouth is.

Human Agency runs its day-to-day business on Generic. By switching, we've already replaced 10 of our existing tools, saving thousands of dollars a month, and we plan to replace every piece of outside software we pay for.

10tools replaced
Allour other software, next

Your firm, all in one place.

Try it with up to 5 people, or talk to us about your whole firm.